The global body recognizes that culture directly influences development. The United Nations established 17 Sustainable Development Goals (SDGs) in 2015 to transform the world by 2030 through simultaneously promoting prosperity and protecting the earth. Culture literate communicators can help clear some of these challenges, create more tolerant communicators, and contribute to achieving global sustainable goals. Irrespective of our ethnicities, people want to communicate, understand, appreciate, and be respected by others. Our cultures influence our behaviour and expectations from other people. Naturally, there have been miscommunications and misunderstandings because people judge others based on their cultural values. People unconsciously carry their cultural peculiarities and biases into their communication processes. Globalization has compelled people from widely divergent cultural backgrounds to work together. The message’s sender and the receiver’s culture significantly influence how they communicate and relate with other people outside their tribal communities. Communication helps to maintain social order. Culture reinforces the economic, social, and communal fabrics that regulate social cohesion. The United Nations has recognized culture as a causal agent of sustainability and integrated it into the SDG goals. It advocates that for the senders and receivers of messages to improve communication efficiency, they must be culture and media literates. It then proposes strategies to enhance cross-cultural communication at every communication step. This paper looks at the United Nations’ recognition of culture and how cultural differences shape interpersonal communication. A culture-literate communicator can reduce miscommunication arising from a low appreciation of cultural differences so that a clement communication environment is created and sustained. Miscommunication and misunderstanding can result from poorly encrypted messages that the receiver may not correctly interpret. Cross-cultural communication competencies make it crucial to appreciate and respect noticeable cultural differences between senders and receivers of information, especially in line with the United Nations’ (UN) recognition of culture as an agent of sustainable development. Effective cross-cultural communication seeks to change how messages are packaged and sent to people from diverse cultural backgrounds. Globalization has made it necessary for people from different cultures and nations to interact and work together.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |